Reporting and Metrics
Funnel events and reporting cadence used to track discovery, engagement, and complaint-start actions.
Funnel events
funnel_browse_start: user starts browsing companies.funnel_company_view: user opens a company detail page from list/discovery modules.funnel_complaint_start: user starts complaint flow from any page.home_intent_click: user chooses an intent chip on homepage.
Reporting cadence
- Weekly: CTR to company pages, complaint-start count, filter usage.
- Bi-weekly: organic landing page performance by template.
- Monthly: content freshness score and correction turnaround.